Celebrity Endorsements are Hot For Startups Today

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 3957 days ago
Made Hot by: Entrepreneurosaurus on October 19, 2011 2:23 am

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such as Charlie Sheen using Twitter to promote Internships.com, as well as some failures, including MyFavorites.com using celebrities to promote the books they are reading.

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Comments

Written by nialldevitt
3952 days ago

I think it's a great strategy provided as Ivan as highlighted, it's not the only strategy!

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Written by ivanwalsh
3952 days ago

Hi Marty,

for me this is the key point: Building a brand and a successful company is a lot bigger than just getting a celebrity endorsement.

You need to have something in place to take it to the next level.

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