BizSugar.com › Startups › Crowdfunding: Is It Your Golden Opportunity or Your Goose Egg?

For many startups, running a crowdfunding campaign makes perfect sense as it’s a great way to raise growth capital that can take an idea and turn it into a viable business. Setting up a crowdfunding campaign on one of the many reputable platforms is very efficient and effective in getting your message out to the right people. You can tell the story of your business, produce a quick video and set up some attractive rewards right from one central location where potential backers can easily find you. While there’s much to be said for crowdfunding, it is definitely not right for everyone. Many people who give it a go in their quest for the proverbial golden egg end up with nothing more than a goose egg – in other words the number of pledges they receive equals a big fat zero.