BizSugar.com › Startups › Debt, Equity and a Third (and Fourth) Thing that Might Work Better

Most startups would rather live in a world where they don't have to talk to actual people, definitely not customers, than to find out early on that their idea isn't going to fly (or that they will have to make drastic changes to make it fly). That dream-world is called 'pre-launch' and it's fun to visit, but if you become a permanent resident you're doomed.