BizSugar.com › Startups › Fight of Flight: The Science Of Business Success and Failure

In a small company or startup, a lot is at stake, and there is much to lose. Reputation, money, trust, confidence – these are all things that entrepreneur value, but all are constantly at risk when running a startup or small business. So when stressful situations come up, such as a website completely crashing, a major customer or key employee leaving, or not having enough capital, entrepreneurs and small business owners are faced with the same dilemma: fight or flight. Is fight or flight a real choice or simply a response from our lizard brain? If it’s a real choice, which should an entrepreneur choose? This post covers the science behind these choices.