BizSugar.com › Startups › How Power Words Can Define Your Business

When it comes to your business, there are many ways you could describe what you do, who you are, and why a prospect should choose you. But in a world where competition is fierce, and prospect attention spans are short, you’ve got to know the key buzz words that get people excited about you and your company.

For most businesses, their power words are a part of their mission statements — their reason for being in business.