Clayton Christopher of Sweet Leaf Tea talks about how to choose a business name. His suggestion: make your name short and memorable but don't get too hung up on the decision. Your name can eventually be changed if necessary and can evolve with your business.
How to choose a business name
Posted by
ShawnHessinger under Startups
From http://www.youtube.com 4235 days ago
Made Hot by: mssux on July 27, 2009 3:48 pm
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4234 days ago
Our meeting place was called first Blue Chip Café and then we added & Business Center to the name in order to clarify that we had business services. Not many in Sweden understood the origin of "blue chip". We had another name registered for company listing. It was a play with words regarding ideas, questions (or box in English) and the location of our business, Gothenburg.
My own company name is pretty long in order to describe my focus on ideas and international project management, Egoist International Business Coordinator, but I use EGO in the daily business.