BizSugar.com › Startups › How To Create an Inviting Brand

Most small businesses think of their marketing as a push or pull operation.

Either they’re pushing their services, to get their clients to buy this, click that or opt-in… or pulling their clients to them, trying to attract or hypnotize them into their influence field.

Push or pull marketing winds up being an exercise in getting people to do something. Pushing has an aggressive icky energy about it. Pulling has a passive icky energy behind it. And both are just plain exhausting.