BizSugar.com › Startups › How to Create Effective Swag for your Startup

After you’ve received your umpteenth startup t-shirt and your 18th fancy pen from a big company, you start to realize that free swag doesn’t always equal desirable or useful stuff. And from a marketing perspective, swag doesn’t always set you apart from the crowd and help you get attention – it often just shows how well you blend in with other companies who are handing out similar items. If you’re trying to develop unique promotional items for your startup, here are a few things to keep in mind.