BizSugar.com › Startups › How to Find Your 4-Second Startup Pitch

One piece of your marketing that you need to nail down is your "hook." This is not your Unique Selling Proposition, and it's not your elevator pitch. It's the headline of your home page. That single sentence that grabs the reader in and makes her know she's in the right place.

Once you find your hook, post it in the comments with a link to your site. Consider this permission to do a little marketing for your startup or product.