BizSugar.com › Startups › How to Make Your Customers WANT to Give You Money

In these tough economic times, it may seem like a false hope to create an environment where your customers not only freely pay you for your product or service, but do so eagerly and gratefully. Ah Contre’ dear business owning friends….it perhaps is easiest in a tough economy to produce this type of sentiment in a customer. Since money and resources are scarce, a customer wants to feel confident and justified in what they spend their hard-earned dollars on, all you have to do is give them a convincing reason why spending their money with you is worthwhile (and then, of course, follow through).