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Things look good for retailers this holiday season. Nearly 190 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year. That reflects an increase of 14 percent over last year’s sales numbers according to the National Retail Federation. And most retailers are small businesses. So the future looks good to get your share of the retail pie — if you do it right. Of course, 20 percent of business startups don’t survive past the first year in business. So take the proper steps and you will make the difference between success and failure.