In reality, finding a perfect business idea that can potentially grow quickly is not that easy. However great your business idea looks, you'll still need more than the idea because most outstanding business idea still needs resources and most especially, the motivation, otherwise, it’s going nowhere.

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Written by HeatherStone
2365 days ago

Hi Anthony,

Thanks for the thoughtful post and thanks to Adeyemi for sharing it with the BizSugar community. I'm wondering what part you feel passion has in this equation? I know this can be a controversial discussion. Is it more important to find a niche you are passionate about or one that is most profitable, whether you are passionate about it or not? I'd love if you could share your thoughts in the comment section of BizSugar for all to see.



Written by AdeyemiAdisa
2364 days ago

Hi HeatherStone,

First of all, I personally think that being passionate plays a huge role when it comes to business success especially for young entrepreneurs. No matter how profitable the niche might be, there is a possibility that success will be hard to achieve if one isn't passionate. This is because young entrepreneurs need to firstly establish themselves and this can be easily achieved through being passionate.

Meanwhile, established entrepreneurs don't necessarily have to be passionate because they have already had their sleepless nights. Most of them don't even involve in the running of the business because they have people doing it for them. What they are after is a profitable niche that will further consolidate their successes.



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