BizSugar.com › Startups › How To Strengthen Your Brand-Building Efforts?

Your brand more than developing an attractive and creative logo and infectious motto. It’s the very pith of what your identity is a big motivator for you, and what customers can expect when you lock-in. Your logo and trademark assume a job, sure, as do the images you use, the messages you deliver, how your employees interface with your customers, and every thing you do.