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How to use stories to build your startup

Posted by mikeholmes under Startups
From http://michaelgholmes.com 5156 days ago

Stories help build brand awareness, help in raising funding, and help in getting buy-in from execs. So why aren't more startups using them? Want to know how to effectively? Find out the greatest story teller of them all.

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Comments

Written by businessavante
5156 days ago

Boy is the "time limit" part right - how many TV shows build suspense solely by someone being kidnapped, or a bomb that's about to go off in 3 hours. If it was a couple weeks for the bomb, the audience'd snooze!

businessavante

- 0 +

Written by mikeholmes
5155 days ago

Absolutely..lol!

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