BizSugar.com › Startups › How to Write a Business Plan

Ann Howard is a general business counselor at SBTDC, University of North Carolina, Wilmington, takes a pass at this oft discussed aspect of starting a business. To be honest, business plans come in all shapes and sizes and the type of plan often depends on whether you plan to pitch to investors, seek financing or just go out and start looking for customers for your product or service. Some critical points in Ann's video are the importance of determining costs, figuring out pricing and projecting earnings. Remember, the last one is a guess, the second you will know better once you talk to customers so it is important to keep the first very, very low. Enjoy the video.