BizSugar.com › Startups › Interview with Anne Marie Blackman - President, My Ugly Sweater

I came up with a list of possibilities. When I found that people were searching for Christmas sweaters I dug deeper and found they were looking for ‘ugly christmas sweaters’ and then ‘ugly christmas sweater parties’. I had never heard of these themed parties, so I read about them (via Google) and learned that they had a contest for most ugly sweater. There were no websites catering to people who wanted to win an ugly Christmas sweater contest, and there were very limited number of Christmas sweaters for sale on ebay.