BizSugar.com › Startups › Not another PR for startups guide. Attracting an international key player

PR is like building a friendship. It take years of trust, and events people need to go through together in order to build a certain amount of trust. Forget about sending only press releases over and over again. Those days are long gone, and every journalist in the world will tell you that. How about you choose networking to start building some journalists friends to cover your startup?