BizSugar.com › Startups › Pace For Small Business Blogging

Ten years ago researchers would have hemmed and hawed over whether or not small business blogging was a viable marketing and communication tool. Back then, studies showed that the bloggers believed it to be effective marketing tool because of the benefits of the medium versus any measurable return on investment. The difference today is that an abundance of businesses think it’s a good idea to market your business with a blog because it can translate into a return on your investment. According to HubSpot, the marketing service Software Company, small businesses that blog get 126% more lead growth than small businesses that do not blog.While a business can opt for traditional online advertising and marketing, blogging is a great alternative to bring in new customers and clientele.