Picking a Niche and Sticking to It

Posted by DrShannonReece under Startups
From http://blog.drshannonreece.com 4756 days ago

Spotlight on Success Show – Episode 4

Today on my show I had the pleasure of welcoming Bonnie Buol Ruszczyk, President and Founder of BBR Marketing, and discussing her tips for selecting and making the most of a narrow niche.

Having launched her business during the peak of the recession in 2009, Bonnie learned first hand the importance and benefit to carving out a defined path, and becoming the go-to expert for a specific portion of the population. In our discussion, I ask Bonnie -

Why is selecting a narrow niche so important, especially in an economic downturn?
How do you recommend women overcome their concerns about getting too specific?
What are your best tips for selecting a viable niche?
And, how does having a narrow focus help to grow a business?