BizSugar.com › Startups › Potential Customers - How to optimize for conversions

One of the worst things for a company is missed sales opportunities -- potential customers who come to the site and leave without entering the marketing funnel by providing their email. Sadly, 94% of visitors don't leave contact information on a B2B website. How do you capture a potential customers information before they leave the site? How can you entice the customer to leave their information? Let's review how companies try to solve this problem.