BizSugar.com › Startups › Setting up the Right UX for Your SaaS

Does your UX meet up with the expectations of your clients? Many SaaS disappoint customers when the reality of their UX doesn't match the €œwrapping€ of their landing pages and product videos. It's disappointing for the SaaS too. You put all of that work and investment into attracting customers, you work them up to a purchase, only for them to churn early because your interface is too clunky or your app is generally awkward or inflexible to use.