BizSugar.com › Startups › Small Business Considerations for Crowdfunding Startups

Crowdfunding is most popular with millennials, so it is important that you sell a business idea that appeals to this demographic. Next, develop a viable business plan that is clear and authentic and make a compelling proposition. You will then have to create a reward mechanism that benefits investors who put money into the business. Offer good but realistic returns to your backers in the form of equity, discounts, interest, gifts, and participation in generating ideas or making important decisions.