I am reading The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki. One of the first concepts that Guy Kawasaki introduces to his reader is formulating a Mantra instead of a Mission Statement.
Small Business Owners: Mission Statement or Mantra, You Be the Judge! | Inspire EnterprisePosted by ddouglas under Startups
From http://inspiretovision.com 4818 days ago
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