Smart Entrepreneurs Know Customer Buying Moments

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 3421 days ago
Made Hot by: Webdev1 on July 23, 2014 6:13 pm

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by tiroberts
3415 days ago

Amazing article. I love the "customer buying moment". I tell my clients a version of this. It's better to focus on creating content that has a "pre-purchase topic" that catches your customers right at the point before they make the decision to purchase.

- 0 +

Written by 27will
3417 days ago

Great article! It really is true that the first impression that a brand makes is incredibly important in producing conversions. It's also one of the most valuable moments to learn how to make a good impression and take control of branding going forward.

- 0 +