BizSugar.com › Startups › Startup Marketing Challenges (and How to Solve Them)

It’s logical to think that startups have a higher chance of failure than more established businesses. After all, they have less experience within the market, they have less available resources, and they’ve had less time to build up a loyal customer base. But many emerging startups still manage to disrupt entire industries and steal market share from far more established companies (think Uber and AirBnB). What are they doing that the other 50% aren’t?

In this interview, Rafi Chowdhury talks about how he manages common marketing challenges for both his own and his clients' startups.