BizSugar.com › Startups › Startup Professionals Musings: 10 Keys To Investor-Friendly New Venture Financials

If you need to attract investors to your startup, your financial projections have to be as attractive as the idea. The problem is that these business financials are future projections, while the idea is “now,” so you believe the idea can do most of the selling. Your challenge is that investors recognize a good business, and they judge your idea by how you translate it into financials.