BizSugar.com › Startups › Startup Professionals Musings: 10 Reality Checks On How To Get From Idea To Delivery

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build and maintain a sustainable competitive advantage.