BizSugar.com › Startups › Startup Professionals Musings: 10 Sharing Principles Propel Many Current Businesses

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. These are responding to the demands of this new world for collaboration, trust, and transparency.