BizSugar.com › Startups › Startup Professionals Musings: 5 Keys to Ensuring Credibility, Trust, and Customers

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. Today’s digitally distracted consumer is led to trust only things that they see with their own eyes, senses, so they can render their own judgement. They want the raw data versus a polished message.