As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. Today’s digitally distracted consumer is led to trust only things that they see with their own eyes, senses, so they can render their own judgement. They want the raw data versus a polished message.





Comments


Written by lyceum
347 days ago

I have to check out the book ("Unfiltered Marketing") mentioned in the post.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!