BizSugar.com › Startups › Startup Professionals Musings: 5 Ways To Get Beyond Early Adopters For Your Startup

I would guess that most of you are early adopters, just by the fact that you are interested enough to come here and see what’s new in the business world. Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. In fact, early adopters represent only a small percent of the total opportunity, and may derail your mainstream effort.