BizSugar.com › Startups › Startup Professionals Musings: 6 Keys To Recognizing Business Bubbles Ready To Burst

In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. In all these cases, a bust is inevitable, and everyone may lose.