BizSugar.com › Startups › Startup Professionals Musings: 6 Motivations That Lead To Key Market Transformations

Real innovation in the business world is still rare. As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.