BizSugar.com › Startups › Startup Professionals Musings: 6 Today Strategies For Creating The Next Killer Brand

Brand loyalty is still critical for your business growth, but is becoming tougher and tougher to achieve and hold. According to studies, the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change.