BizSugar.com › Startups › Startup Professionals Musings: 7 Incentives For Testing Your Startup Marketing Early

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid approach costs them much more than the risk of being open.