BizSugar.com › Startups › Startup Professionals Musings: 7 Ways To Get Key People Committed To Supporting You

Investors invest in people, not ideas. Customers buy from people, not companies. Employees rally for a great leader, not a brand. As an entrepreneur, you need relationships to succeed. That means relationships with team members, investors, customers, and vendors. One of the best ways to build a good relationship with anyone is to make them feel important.