BizSugar.com › Startups › Startup Professionals Musings: 7 Ways To Highlight Your Personal Value To Investors

Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help turn great ideas into great businesses. Yet in my experience on both sides of this equation, I find that many aspiring entrepreneurs focus only on the best idea, assuming that it will attract the right investors. In reality, that’s only half the story.