BizSugar.com › Startups › Startup Professionals Musings: 7 Ways To Preclude The Most Common Investor Rejection

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” What does traction really mean to investors, and how much is enough? Let me try to clarify the rules, and what it takes to win at this game.