BizSugar.com › Startups › Startup Professionals Musings: 7 Ways Your Message May Be Lost On People That Matter

One of the most important things I was slow to learn in business was that real communication only happens when your audience finally hears and understands what you think is a perfectly clear message. As a business executive and leader, I found that meant I had to repeat most communication several times, in different contexts, before all members of my team really heard it.