BizSugar.com › Startups › Startup Professionals Musings: 8 Brand Models To Attract Your Perfect Fit Customer

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. In my role as an advisor to entrepreneurs, I often see struggling businesses trying to be too many things for too many people, resulting in customer confusion, initiatives executed poorly, and high costs, few customers, and slow growth all around.