BizSugar.com › Startups › Startup Professionals Musings: 9 Keys To Employing Social Media To Grow Your Startup

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.