BizSugar.com › Startups › SWOT, Mission, Mantra and Vision

I have now read the first chapter, Concept Kick Start. The authors, Tim Berry and Sabrina Parsons, are presenting the material in a great way. I like the layout of the book and it is very easy to read, take notes in the margins, and you have an informative online tools section at the end of the chapter. After we have defined our business identity, I think it is time to do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis