Taking the typical product-market fit and turning it on its head to serve enterprise (dubbed the product-money fit) this article introduces a more efficient way to sell to enterprise-level customers.
Two big things here: Product and People.
Understand your customer and their needs -- how will your product provide value, solve a problem, and cause as little upheaval within their organization as possible?
And relationships. Meet and reach out to the right people.
The #1 Thing Startups Need to Sell to Enterprise Customers
Posted by
DorothyAtForty under Startups
From https://medium.com 2214 days ago
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