BizSugar.com › Startups › The Business of Service

If you were to ask most entrepreneurs why they are in business, many would answer, “To be of service to others.” True, there are those whose motives are purely financial — and I am not discounting the need to pay the bills — but the entrepreneurs in my circle definitely lead and give from the heart. We are in the business of service.

That being said, even when we are in the business of service, generating revenue is the only way we will stay in business. The challenge is finding a balance between giving, and operating a viable enterprise.