BizSugar.com › Startups › Using Stories to Land More Clients

Today on my show I had the pleasure of a speaking with Michelle Salater, President of Súmer LLC, who shared her best strategies for clarifying and strengthening your marketing message by effectively telling your story.

Learn the elements Michelle recommends you incorporate to create a unique and powerful marketing message. In this interview I ask Michelle -

What’s the #1 mistake you see entrepreneurs make in their website content and online marketing content overall?
What’s the starting point for crafting a unique marketing message?
What tips do you have for our viewers on how to weave their unique story into their marketing message?
And, how does an entrepreneur be authentic in their copy—their true selves—and still be professional?