BizSugar.com › Startups › Why 5 minutes of \'Goo-diligence\' will save your startup thousands

I now live by the rule of “Goo-diligence.” Whenever have a new idea or am asked for feedback on someone else’s, I won’t move forward without a quick search on Google. I hate to say it, but many of my “great ideas” have stopped before they ever started because of things I’ve found in less than five minutes. On the other hand, this research period has also helped me refine my ideas so they become even greater.