BizSugar.com › Startups › Why Brand Building Need Not Be the Focus of Every Startup and How This Works

For a startup that’s just making its way in to the market place, branding and brand building are two factors that tend to give business owners more cause for worry. If you own a startup and would like to make your mark, let me begin by saying that stop focusing on brand building. Sounds a bit too good to be true doesn’t it? It is true and definitely worth a try. Here is how not focusing on brand building can and will work for you