BizSugar.com › Startups › Why Every Startup Really Needs a Marketing Strategy

For many startups, a marketing strategy gets between them and tactical execution. In theory, it seems like a good idea but strategic plans are bypassed or receive little attention because a startup is focused on getting stuff done.

But not having a marketing strategy is a major mistake. In fact, it’s a guaranteed way to ensure the time, money and energy spent on marketing will be wasted or be an inefficient exercise that doesn’t generate the expected ROI.