BizSugar.com › Startups › Why Google\\\'s Larry Page Only Buys Companies That Pass His Crazy Toothbrush Test

Before Larry Page snaps up an acquisition target, he asks one simple question. Page's "Toothbrush Test" flies in the face of traditional acquisition strategy. He doesn't much care about the financial details--the cash flow, earnings, etc. He doesn't even care all that much about sales.