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Disk Jockeys (or DJ’s for short) have changed the view and the perception of modern music industry, by combining and merging old and new music trends and genres, and developing new ones. In order though, DJ’s to reach in today’s state, a lot of experimentation, having been taken place, already from the 30′s (!!!), both in the expression as well as in the technology used (decks, records, tapes, CD-ROM, etc).

Modern businesses are in analogous state, trying to strive after an acute competitive market, with limited resources and with new models of doing business to emerge, all the time. For this reason new roles and responsibilities arise within the new economy, roles that can provide an alternative business landscape.