BizSugar.com › Strategy › Blue Ocean Strategy versus Red Ocean Strategy

Half a decade ago, Blue Ocean Strategy was released and became an international bestseller. W Chan Kim and Renée Mauborgne’s book offered a “short-cut strategy” idea to making competition irrelevant. Instead of going head-to-head with competition and fighting a battle over market share in the bloody red ocean, companies should find new blue oceans where there is less competition.